0:20
Pedestals, silhouette drawing of man in shirt pops onto pedestal
Another silhouette, then other - total of 3
CU foods arranged in store frozen food freezer, a hand picks up frozen desert
MCU pyramid of ice cream boxes - pyramid collapses
CU hand with paintbrush - painting ice cream box
CU jumbled frozen food section
Camera pans well organized frozen food section

1:40
CU woman in red and white checked vest, red cape - she points to herself, nods her head, puts her head down, shakes her head, smiles broadly
Silhouette of frozen food cabinet - set lightens and cabinet is full of products
MCU woman in cape (sales wizard) with pointer - she points to title as appears beside her : SALES APPEAL STYLING
Cabinet : CU of various boxes of frozen foods through the glassed in front and through wide top opening
MCU sales wizard - she opens notebook, begins writing in it with long pencil
Camera pans frozen food boxes in cabinet
CU sales wizard holds up booklet - with graph - CU ICE CREAM SALES SURVEY
Pans cabinet, frozen foods
MLS full frozen food cabinet
MLS sales wizard with short cape and short shorts next to frozen food cabinet
Frozen food cabinet with jars on top

4:19
Pan of legs (sales wizard) walking towards camera, turns around corner of frozen food cabinet
Frozen food cabinet with "superstructure" that says PLEASE SERVE YOURSELF
CU PLEASE SERVE YOURSELF, wizard's hand with pointer
MLS full frozen food cabinet
MCU sales wizard uses pointer to point at the title beside her SPACE SAVING CAPACITY
MCU smaller frozen food cabinet, longer one, even longer cabinet
Sales wizard pops up from behind cabinet & begins to measure cabinet's length with tape measure

5:45
Top level loading - arm putting box into cabinet
CU empty cabinet
Camera pans length of full cabinet that says PLEASE HELP YOURSELF
VS/MLS of full frozen food cabinets
Sales wizard using pointer to point at title PRODUCT DEVELOPMENT
Line drawing/blue print of cabinet - hand pointing with finger
CU PRODUCT DEVELOPMENT
MCU full frozen food cabinet
MCU wizard smiling
Sketch of cabinet cross section - showing how air currents flow through cool fins
CU time control of automatic defrost
Sketch of defrosting method
Sales wizard pointing to aluminum panel on front
CU frozen food
CU bottom of shopping cart as it bumps bottom of cabinet
VS/MLS frozen food cabinets
Sales wizard
VS/MLS storage cabinets - different kinds of cabinets
MCU frozen foods and cabinets

10:30
Frozen food in cabinet - hand pulls open glass top door of cabinet
Cabinets
Sales wizard pointing at titles : SALES APPEAL STYLING, SPACE SAVING CAPACITY, PRODUCT DEVELOPMENT
Back to pedestals and silhouettes of male figures in suits
Sales wizard comes up from behind frozen food cabinet, he winks

"A" with eagle inside - symbol of Anheuser-Busch

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